2021 Environments for Aging

Sessions Speakers Exhibitors Products Press Releases Show Specials Floor Plan Buzz

E19 - Purpose-Filled Repositioning: From a Mall to Experiential Living (Room Meeting Room 13)

The repurposing of struggling retail hubs into senior living, mixed-use developments can solve a number of challenging market issues. Both retail and senior living are targeting memorable experiences for their customers. In addition to creating extraordinary experiences, the repurposing of the shopping mall reinforces the stewardship and sustainability of yesterday’s man-made resources into tomorrow’s purposeful environments. The design concepts that contribute to a successful repositioning effort must drive the business case modeling that achieves a viable return on this creative investment. This session explores the business case involving this unique design and development opportunity through the eyes of a designer, marketer, and operator.