E32 - Active Adult Campus Strategies: Opportunities and Challenges
(Room Meeting Room 4)
31 Aug 21
8:30 AM
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9:30 AM
Life plan organizations are increasingly exploring independent living options that enrich lives and create diversified and predictable sources of income to enhance campus ministries. However, recent research and consumer trends suggest that many active adults may be searching for something very different than current market offerings. This session will compare recent active adult housing initiatives developed by leading life plan communities that are intentionally distinct and separate from core campus operations. The panel will share innovative projects, goals, and specific design strategies. Audience members will learn from case study example and will be challenged to consider their own intended goals and strategies as they pursue the ever-elusive active, aging adult.