Petfood Forum 2022

Sessions Speakers Exhibitors Products Press Releases Floor Plan Buzz

Petfood Essentials welcome and opening session: How to spur innovation and generate new product ideas in your company (Room KCCC 2100 Rooms)

Steve Lerch, consultant and former Google executive, explains how, in this "new normal," where no one knows what's next, our teams must develop cultures that allow for flexibility, ideation and innovation. As the world becomes more technologically dependent, consumer behavior changes more rapidly and unpredictably than ever — a trend emphasized by a pandemic no one saw coming. Based on a decade at Google, Lerch shares stories of how simple cultural principles are more significant innovation drivers than armies of engineers. Learn simple principles and practical strategies that anyone can utilize: the same principles that allowed Google to save lives, connect humanity and even catch Pokémon.