Petfood Forum 2022

Sessions Speakers Exhibitors Products Press Releases Floor Plan Buzz

Petfood Essentials: Tinker and test: Online focus groups, interactive platforms and survey research (Room KCCC 2100 Rooms)

Mark Golde, principal, Strategies for Growth, and Jenny Mays, customer insights consultant, explore the options and best practices for trying your new product on the market and getting feedback from your target consumers before launch. You’ll leave this session with the steps you can take to gather more accurate customer insights.