Petfood Forum 2022

Petfood Essentials: Going to market: Developing a marketing and distribution plan (Room KCCC 2100 Rooms)

02 May 22
2:45 PM - 3:45 PM

Tracks: Petfood Essentials Schedule

Speaker(s): Billy Frey, Director of Cat Porfolio and Shopper Marketing, Champion Petfoods;

Moderator(s): Greg Aldrich, Research Associate Professor/President, Kansas State University/Pet Food Ingredients & Technology

Billy Frey, director of the cat portfolio and shopper marketing at Champion Petfoods, provides the fundamentals of taking a new pet food product to market, including development and usage of segmentation and market structure. He shares tips on building useful tools such as an interaction index, a robust media plan and message testing.