Petfood Forum 2022

Sessions Speakers Exhibitors Products Press Releases Floor Plan Buzz

Consumer marketing: The good and not so good (Room KCCC Room 2502)

03 May 22

1:30 PM - 2:00 PM

Tracks: Petfood Forum Pet Food Market and Consumer Influence, Petfood Forum Schedule

Speaker(s): Michael Johnson, CEO, Finn Cady;

Moderator(s): Leah Lambrakis, Vice President, R&D, Nutrition and Scientific Affairs, Simmons Pet Food

Michael Johnson, CEO, Finn Cady, discusses the increasing importance of the consumer in today's pet marketplace. See winning examples of consumer marketing and customer experience and gain general tips and tricks to build and hone consumer strategy.

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