Supercharged Brights + The Power of Emotional Color in Sports
(Room The Ranger Station (VO-433))
09 Jun 22
2:30 PM
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3:30 PM
According to studies of psychology, perception and marketing, color is the most appealing element of design. When selected and applied thoughtfully, it offers us agency over human mood, behavior and interaction. In sport, colors have the ability to increase performance, calm the psyche and aid recovery. From primary reds, fuchsia pinks and cyber-limes, we will delve into why consumers are increasingly drawn to dopamine brights and what that means for the outdoor sector.