From Tiktok becoming the de facto platform of choice for GenZ / Millennials, to Live video streaming becoming a new channel for promotion, to 250M+ video reviews already on Amazon.com, video has quickly become the most influential channel throughout the customer shopping journey. Video is vital to every phase: product discovery, search, comparison, information, education and conversion.
In this session, we'll discuss how brands and retailers are using brand and user generated video content (UGVC) to win online and in-store.