Awarded to the RFID technology hardware, software or service provider chosen by a team of judges at RFID Journal LIVE! as the best new product or service at the event. To qualify, the product or service must have been introduced after the last RFID Journal LIVE! concluded. Finalists in the Best New Product category will each have 10 minutes to make a presentation:
- Avery Dennison Smartrac, for its AD Dot UHF inlay, which it describes as the smallest on the market-11:15 AM -11:30 AM
- CISC Semiconductor, for its handy RAIN RFID Reader Checker - 11:30 AM -11:45 AM
- Brady, for its highly flexible FR22 RFID Reader and Edge IoT Gateway -11:45 AM -12:00 PM