NADA 2023

Reaching Cord Cutters With OTT (Room D170)

26 Jan 23
4:00 PM - 5:00 PM

Tracks: Marketing

Learn how to utilize over-the-top (OTT) and connected TV (CTV) as a targeted advertising channel in your budget. Find out what OTT is, how it works, and everything you need to know before you make the jump. Many dealers around the country are utilizing the massive amount of targeting capabilities with OTT.