*This conference session requires registration and payment.
Compelling Research on How to Drive B2B Organic Growth
There’s no need to hire a growth consultant: This original research examines 24 growth drivers to see which matters the most. The results are clear: Those drivers associated with understanding customer needs are the most potent. Practical how-to tips for doing this will be offered, and participants will receive a free copy of the What Drives B2B Organic Growth? research report. Key take-aways: Explore research backed by over 10,000 years of respondent experience. See which growth drivers separate the winners from the losers and why. Delve into research linking voice-of-customer skills to new-product success. Learn specific ways you can optimize customer insight for B2B markets.
Dan Adams - The AIM Institute (Advanced Industrial Marketing)
Planning Video to Support Your Traditional Sales Process
Video has proven itself to be an effective digital method that can showcase a company’s products, people, skill sets at their facilities, industry insight and expertise. But most manufacturing companies only see video as a marketing tool and not a sales tool. This seminar will talk about creating B2B sales videos that mimic the traditional sales process of building the know like and trust factor with new business opportunities.
Robert Weiss - MultiVision Digital