Advanced Textiles Expo 2025

Sessions Speakers Exhibitors Floor Plan

Don’t Just Do the Work—Document It for Content That Converts (Room Sun Shading Expo Conference Area #3219)

05 Nov 25
9:30 AM - 9:55 AM

Tracks: Sun Shading Expo North America (SSENA)

Every sun shading project is full of marketing potential, but if you're not documenting the process, you’re leaving powerful stories untold. This session teaches window treatment, outdoor living, and design professionals how to turn everyday workroom and jobsite work into long-term content that fuels blogs, newsletters, social posts, videos, and more. You'll learn how to build content capture into your standard workflow—from planning and installation through client follow-up—so you never miss the moments that matter. We'll cover what to record, photograph, and ask during key stages, especially post-install when your product is actively enhancing the space. Plus, we’ll touch on how to align your content with your brand identity, so everything you share feels consistent, polished, and intentional—whether it's a quick social post or a detailed project spotlight.

Learning Outcomes:
By the end of this session, attendees will be able to:
  • Integrate Content Collection into Project Workflows
  • Learn when and how to capture key moments throughout a project lifecycle without disrupting production or client experience.
  • Identify the Most Valuable Storytelling Moments Know what to record, photograph, or ask—especially after the product is in use and solving real problems.
  • Build a Content Library That Keeps Giving Turn one project into a dozen pieces of content—case studies, blog posts, videos, testimonials, and more.
  • Use Brand Identity to Guide Content Decisions Ensure all content reflects your aesthetic, values, and tone—so even raw footage and quick posts feel cohesive and strategic.
  • Empower Teams to Capture Marketing Gold
  • Create repeatable systems that allow salespeople, installers, or project managers to contribute to marketing content naturally and efficiently.