Business as usual won’t cut it in an ever-changing economic environment. Changes in an economy or industry create trickle down effects on our business. Implementing strategic thinking allows us to plan in advance to adjust our pricing, marketing and spending so that we can withstand the changes occurring outside of our control. In this seminar we will explore what strategy is, how to create it, and how to consider the inputs to a strategic plan that will allow us to survive in a changing world.
Learning Outcomes:
In this session, attendees will learn:
- Understand what strategy is.
- Acknowledge the importance of strategy in a solid business plan.
- Explore the market changes that impact our business strategy.