Advanced Textiles Expo 2025

Sessions Speakers Exhibitors Floor Plan

WCAA – NETWORKING & PANEL DISCUSSION | The Future of Window Treatment Marketing: AI Strategy, Execution & Tool (Room Sun Shading Expo Conference Area #3219)

Moderator: LuAnn Nigara | LuAnn Nigara Inc.
Panelists: Stephanie Hamilton (Hamilton Creatives) | Dustin Hayes (Hermosa Digital) | Edward Sedgley (Viewa Pty Ltd.)

Ready to supercharge your marketing and sales? Join LuAnn Nigara—National President of the Window Coverings Association of America (WCAA), host of A Well-Designed Business® and Window Treatments for Profit, and co-owner of Exciting Windows™—as she moderates a high-energy conversation sponsored by the WCAA.

She’s joined by Dustin Hayes, CEO of Hermosa Digital, who brings the big-picture strategy that gets results; Stephanie Hamilton, CEO of Hamilton Creatives, who delivers the execution tactics that keep your marketing machine running; and Edward Sedgley, CEO of Viewa, whose cutting-edge tools let clients see their future windows instantly.

You’ll discover which marketing activities move the needle, how to build a plan that works, and the AI shortcuts that save time, wow clients, and close more deals. Walk in with questions, walk out with a plan you can use right away.

Learning Outcomes:
By the end of this panel discussion, you will understand how to:
  • • Identify the marketing activities that move the needle for generating inquiries.
  • Build and refine a smart, data-driven strategy to guide your marketing efforts.
  • Leverage AI-powered tools to save time, boost creativity, and close more sales.

Hosted by WCAA | Sponsored by Exciting Windows!