World of Coffee San Diego 2026

Recognizing Freshness, Staleness, and Age in Roasted and Green Coffee ($) (Room 31C)

10 Apr 26
1:30 PM - 3:30 PM

Tracks: Workshop

Speaker(s): Isabella Vitaliano
What does freshness in coffee taste like? What causes green coffee to age prematurely? How should you store your beans for optimal shelf life? This workshop explores what coffee freshness truly means, how it’s impacted, and practical ways to preserve it. Led by Chris Kornman and Isabella Vitaliano from the Crown’s Research Team, participants will engage in guided tastings of both fresh and aged coffees, and delve into recent experiments and findings on coffee storage and shelf life. Learning Objectives: 1. Recognize key sensory markers of staleness in roasted coffee and age in green coffee 2. Understand the underlying causes of staleness and age 3. Gain actionable strategies for optimizing storage and preservation of freshness 4. Improve the ability to communicate about freshness, seasonality, and the importance of proper storage