XR is grabbing headlines—but what’s really driving revenue on the ground? This fast-paced session cuts through the hype, giving you proven tactics and hard-won lessons from every side of the immersive entertainment business.
Start of actionable dos and don’ts for making XR work in real-world venues, including FECs, arcades, and route locations, whether you’re looking at a first install or seeking to scale up. We’ll cover operational missteps to avoid, guest experience tweaks that boost repeat play, and where operators see the quickest ROI (and where they don’t).
Then, join an interactive panel discussion with Marisa Garris, Business Development Manager, at Valo Motion and JR Huyck, Director of Enterprise Expansion, at Zero Latency.
Tap into real expertise from leading voices shaping today’s XR landscape. Bring your questions, compare notes, and walk away with next steps to build profitability—not just novelty—into your own business. For operators and industry leaders ready to move from “what’s new” to “what works.”