2027 WI State Education Conv

Making Money Make Sense: Creative Strategies for Telling Your School Finance Story (Room 102 C)

School finance is complex — but your community’s understanding of it shouldn’t be. All the terminology, timelines and formulas that can make even the most dedicated community members’ eyes glaze over. But, behind every budget is a story: a story of student needs, strategic choices, limited resources and the impact of every dollar. This session will show participants how to transform that complexity into communication that is clear, human and compelling. Learn how to translate financial concepts into approachable, community-friendly language without losing accuracy. Explore storytelling frameworks that help audiences understand why financial decisions are made, not just what they are. Discover creative ways to pair numbers with narratives and use visuals, metaphors, videos and real-life examples to make your district’s financial picture more relatable and memorable.