2027 WI State Education Conv

Sessions Speakers Exhibitors Floor Plan

Beyond the Brochure: Reaching Referendum Voters (Room 102 D/E)

Voters take in information differently than they did even a few years ago, and a single brochure or mailer no longer reaches everyone. This session shows how districts can use video to deliver the right message to the right audience at the right time during a referendum. Because video shows voters what is at stake instead of telling them, complex facilities and finance questions are easier to understand. Drawing on successful Wisconsin campaigns, two district leaders and their referendum partners show how tailored video, from emotional stories to short explainers, reaches families and empty nesters. Attendees leave with a practical video strategy that complements traditional communications.