Information, the rapid capture, development and consumption of it, has never been more prevalent in our world. U.S. Army Public Affairs and Visual Information are critical capabilities for ensuring timely delivery of information to the right audience.
In this presentation, we will provide an overview of the largest transformation of the Public Affairs career field in over 40 years. The development of a more agile and rapidly deployable force with the ability to provide information at a velocity and volume that outpaces our adversaries and competitors to support commander decision making and the National narrative in all strategic contexts; competition, crisis, and armed conflict. We will share current state of our transformation and what challenges we still face.
Learning Objectives: Upon completion of this session, attendees will be able to:
- Explain the driving factors behind the largest transformation of the U.S. Army Public Affairs career field in over 40 years.
- Analyze the methods used to develop a more agile and rapidly deployable Public Affairs force capable of outpacing adversaries in information delivery.
- Evaluate how rapid information velocity and volume support commander decision-making and shape the National narrative.
- Describe the role of Public Affairs and Visual Information capabilities across various strategic contexts, including competition, crisis, and armed conflict.
- Assess the current state of the Public Affairs transformation and identify the ongoing challenges faced by the career field.