Fixing the Most Costly Phase in Your New Home Delivery Process
(Room White Alder 1-3)
29 Jul 26
10:45 AM
-
11:30 AM
Tracks:
Business & Project Management
We've spent decades optimizing land, product and purchasing, yet the sale-to-delivery phase remains a costly blind spot for many builders. Options are offered before operationally validated. Sales takes orders instead of guiding decisions. Selections create installation conflicts. And broken handoffs leave buyers acting as their own messengers between siloed departments. The result: rework, schedule delays, warranty claims and buyer frustration during and after the sale. As tighter markets expose the weakness of this old process, leading builders are taking a page from the custom playbook—treating this phase as a key operational discipline to unlock relationships, efficiency and profitability. In this session, Brad Simons, of Magleby Construction and former Division President of Woodside Homes, shares the most common breakdowns and a practical framework for applying the best principles of custom building at production scale to strengthen buyer trust, reduce downstream cost and protect cycle time.