PCBC 2026

Seamless CX: Builders Share What Actually Works in Today's Buyer Journey (Room White Alder 1-3)

29 Jul 26
12:30 PM - 1:15 PM

Tracks: Marketing, Sales & Experience

Speaker(s): Jennifer Stoddard, Senior Vice President, Gunn Jerkens; Alison Girard, Director of Marketing, Brookfield Residential; Maria Salviati, Vice President of Customer Experience, Tri Pointe Homes

While many builders are developing smart strategies and thoughtful marketing, execution along the buyer journey often breaks down once those strategies reach sales teams, communities and real buyer interactions. This moderated discussion brings together senior marketing and customer experience leaders from Brookfield Residential and Tri Pointes Homes to share what is actually working right now to align strategy with on-the-ground execution and offer the experience today's sophisticated buyers expect. Panelists will discuss practical approaches to improving clarity, consistency and confidence across the buyer journey, from first impression through close. Leave with real-world insights you can apply immediately to strengthen alignment between marketing, sales, and customer experience.