PCBC 2026

From Discovery to Appointment: Converting the AI-Empowered New Home Shopper (Room White Alder 1-3)

28 Jul 26
3:15 PM - 4:00 PM

Tracks: Marketing, Sales & Experience

Speaker(s): Greg Bray, President and Owner, Blue Tangerine; Leah Fellows, National Online Sales Counselor. Trainer, Blue Gypsy Inc.

AI-powered search is reshaping how buyers begin their shopping process, often narrowing options and forming opinions before they ever reach your website. That shift has major implications for SEO, content strategy, site design and lead capture. But the right lead gen strategy is just the first step. Without a fast, frictionless online sales conversion process, even high-intent inquiries are frequently lost at hello. This session explores how new home builders can close the gap between inquiry and in-person appointment through smarter digital strategy and human connection that meets buyer expectations and builds their confidence. Discover what's working, what's not, and the critical shifts needed to turn more AI-informed clicks into qualified appointments and a better guided customer journey toward home ownership.