The Sales Reset: Build Trust. Sell Value. Win the Modern Homebuyer.
(Room White Alder 1-3)
29 Jul 26
9:30 AM
-
10:15 AM
Tracks:
Marketing, Sales & Experience
The old model of scripted closing, urgency tactics, and incentive-led selling isn’t just outdated—it’s costing builders trust, margin, and market share. Today’s buyers are more informed, more anxious, and more values-driven than ever, yet many sales processes still rely on pressure, persuasion, and price to move deals forward. In this high-energy session, Cory “Kxng” Charles shows you how to shift from transactional closer to trusted guide in the biggest decision of someone’s life. He’ll unpack what the 2026 homebuyer truly needs from your brand, why incentives aren’t the savior we pretend they are, and how to build identity-driven sales teams who sell value, protect margins, and deliver experiences your marketing can actually brag about. This is not another rah-rah sales session. It’s a reset.