In a market defined by uncertainty, rising costs, and shifting buyer demand, better decisions require better data—and faster access to it. Leading builders are moving beyond static reports, expensive consultants and outdated data to combine new tools for extracting external market and buyer intelligence with their own operational data to guide product, pricing, and investment decisions in real time.
This session explores how AI is changing how builders gather and validate buyer demand insights—from demographics and search behavior to channel performance—while also showing how to better leverage internal data across cost, market responsiveness, and operational efficiency.
Through real-world examples, including Riverside Homebuilders, you’ll learn how to identify cost outliers, benchmark for measurable gains, validate buyer demand, normalize job costs, improve profitability, and more.