Advanced Textiles Expo 2026

Negotiation is not confrontation — it's DIALOGUE (Room Booth 2719-Sun Shading Expo Conference Area)

03 Nov 26
3:00 PM - 3:25 PM

Tracks: Sun Shading Expo North America (SSENA)

In this high-energy session, LuAnn Nigara introduces her proprietary 8-step DIALOGUE framework: a structured, repeatable system for negotiating with clients, vendors, and partners without eroding your authority, your relationships, or your profit margin. The goal is never to win. The goal is the win-win.

Learning Outcomes:
Attendees will learn to...

  • Define the outcome they need before entering any negotiation
  • Identify their non-negotiables — and stick to them with confidence
  • Listen for the real issue beneath the stated objection
  • Reframe the conversation toward a solution both sides can own
  • Close with commitment — not ambiguity