Your clients do not buy on price and price alone. There can only be ONE cheapest guy in town. Do you want to be known as the cheap company, attracting all the price conscious buyers? Or do you want to be known for quality, and luxury, and attract the high-end buyers?
Learning Outcomes:
- Reduce headaches: Higher-end clients often demand less micromanagement than budget shoppers.
- Filter buyers: Premium pricing attracts clients who value quality over the absolute lowest cost.
- Sell less, earn more: If you raise your margins, you will not need to sell as many jobs to make the income you desire.