Search isn't just Google results anymore — homeowners are increasingly getting their shading and window treatment questions answered directly by AI (Google AI Overviews, ChatGPT, Perplexity) before they ever click through to a dealer's website. That shift has a name — Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO) — and it's already changing who gets found and who gets skipped. In this session, 20-year window treatment and awning marketing specialist Will Hanke breaks down what AEO/GEO actually mean for a local, shop-at-home business, why traditional SEO tactics alone no longer guarantee visibility, and exactly what to do about it. No jargon, no theory — just what's changed and what to fix first.
Learning outcomes:
Attendees will be able to
- Explain what AEO and GEO are and how they differ from traditional SEO — in plain language they can repeat to their team.
- Identify why homeowners may now get their shading questions answered by AI without ever visiting a dealer's website — and what that means for lead flow.
- Walk away with 3 concrete actions to take this month to improve visibility in AI-driven search (Google Business Profile signals, review structure, and structured website content).
- Build a simple, ongoing habit for keeping their marketing visible as search continues to evolve, instead of reacting once a year.