Window treatments are often overlooked in design education, despite their critical role in creating successful interiors. In this session, Julie discusses the challenges facing the window treatment industry, including limited awareness, a shrinking skilled workforce, and the need to attract and develop new talent. Drawing on more than 20 years of experience, Julie shares practical strategies for industry education, workforce development, and business growth. Attendees will learn how to elevate the visibility and value of their work while helping to build a stronger, more sustainable future for the industry.
Learning Outcomes:
- Understand the challenges created by limited industry awareness and workforce shortages.
- Learn practical ways to educate designers, homeowners, and local markets about the value of workrooms and window treatments.
- Discover effective approaches to recruiting, onboarding, and retaining skilled talent.
- Explore succession planning and team-building strategies to preserve expertise and business continuity.
- Identify opportunities to serve as an advocate for industry education, professional standards, and long-term growth.