Pizza Tomorrow & FL Rest 2026

Micronormous: Marketing Like a Fortune 500 Brand on a Micro Budget (Room Education Theater 115)

26 Oct 26
1:00 PM - 1:45 PM

Speaker(s): Rich Davis, Founder and Chief Creative Officer, ThinkSpark Inc.

Independent and multi-unit pizzeria owners don't need a Fortune 500 budget to market like one. This session reveals the digital targeting tactics, content strategies, and positioning moves that let small restaurant brands outshine national chains – teaching operators how to attract more guests without inflating overhead.

1. 3 low-cost digital tactics that mimic big-brand production value.
2. How to use hyper-targeted digital ads to compete with national chains on a fraction of the budget.
3. A simple framework for finding your ""David vs. Goliath"" brand story.
4. A practical checklist for auditing marketing spend for ROI.