Rethinking Health Benefits in 2027 and Beyond: Costs, Retention & Smarter Decisions
25 Jan 27
1:30 PM
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3:00 PM
The new year has a way of forcing decisions that should have been made in October. For pool and spa leaders, health benefits often fall into that category — renewed by default, delayed until "next year," or avoided amid peak season chaos. This session draws on real trends to help owners, operators, and executives start 2027 with a clear strategy, sharper questions, and a practical path forward before busy season begins again. Part 1: Understanding the Landscape (20 min) Before evaluating options, it helps to understand the environment you're operating in. This segment covers the current health insurance landscape — how costs, regulations, and market forces have shaped small business choices today, and what the outlook for 2027 and beyond means for pool and spa operators specifically. Part 2: Evaluating Your Health Benefit Strategy (30 min) Not all strategies are created equal. Attendees will examine plan structures available to small and growing businesses — from traditional group plans to defined contribution arrangements — and learn the honest tradeoffs of each. Discussion covers enrollment cycles, contribution approaches, and accounting for what your team already has or wants. Attendees will also learn how to use technology and AI tools as a research starting point, with a trusted partner to validate findings. (Live demo included.) Part 3: Planning and Taking Action (20 min) Knowing your options is only half the battle. This segment focuses on timing, sourcing, and decision-making — including paths to securing coverage, key questions to ask when evaluating providers, and how to validate decisions through peer references and customer conversations. Attendees leave with a clear, practical sequence of next steps. Q&A (15 min, format permitting)