2027 Pool & Spa Show

Building a Foundation for Growth with Systems and Processes that Scale

26 Jan 27
9:00 AM - 10:30 AM

Tracks: Business

Growing a pool business takes more than hard work and good intentions. It requires strong systems and processes that serve as guardrails as the business expands. In this session, Eric Fortenberry shares how to design workflows that create consistency across every job yet flex with the needs of a fast-paced pool business. Drawing on his experience in scaling a construction company and backed by case studies from leading pool builders, Fortenberry will break down the steps to standardize your operations, and the mindset shifts needed to prepare your business for long-term success.