Swimming pools have shaped the way people live, gather, spend leisure time, and think about their homes. Their role in American culture and communities has changed over time, creating a story that extends well beyond the backyard.
This session looks at that history and connects it to where the industry is headed. Attendees will learn about Pool Horizons, its current work, and the priorities guiding its efforts in 2027. The discussion will explore research around consumer messaging and the opportunity to shape a stronger understanding of the pool industry and its value.
The conversation will also examine how manufacturers, dealers, and other industry stakeholders can work together to tell a clearer story. Attendees will leave with a better understanding of the forces shaping the market and the role consistent messaging can play in building consumer awareness and expanding demand.