PHTA: The Retail Store Is the Classroom: Turning Water Tests, Displays, and Staff Conversations Into Higher-Value Sales
26 Jan 27
1:30 PM
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3:00 PM
Speaker(s):
MIKE TODD, PRESIDENT, RAINBOW POOLS & LIVING ART DESIGN; TED LAWRENCE, VICE PRESIDENT OF SALES EXCELLENCE, BIOLAB, INC./NC BRANDS; Adam Katchmarchi, Vice President, Educational Development, Pool & Hot Tub Alliance; Josh Henderson, President, Adcock Pool & Spa
Retail education happens every time a customer brings in a water sample, asks a question, or walks past a display. This session reframes the retail store as a learning environment where staff conversations, product placement, water testing, merchandising, and follow-up can build customer trust and increase basket value. Attendees will learn how to move beyond transactional retail and create a repeatable customer education experience.