Pool Inspections for Real Estate: Seeing What Others Miss
27 Jan 27
9:00 AM
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10:30 AM
For many pool professionals, inspections are viewed as an occasional service performed during a real estate transaction. But for veteran pool contractor and inspector Bob Russell, inspections represent something much larger: an opportunity to demonstrate expertise, build referral relationships, create new revenue streams, and uncover issues others often miss. In this interview-style session, Russell joins moderator Alex Horton for a candid discussion on what separates a comprehensive pool inspection from a basic evaluation. Drawing on more than 30 years of experience building, renovating, servicing, and inspecting pools, Russell will share the techniques, observations, and field-tested insights that help experienced professionals identify structural concerns, drainage problems, equipment deficiencies, safety issues, and other conditions that can significantly impact a property's value. Attendees will gain practical guidance on working effectively with buyers, sellers, real estate agents, and attorneys while maintaining the objectivity and professionalism that build long-term trust. Russell will also discuss how contractors can leverage inspections to strengthen client relationships, generate future service and renovation opportunities, and establish themselves as trusted experts in their markets. Whether you currently perform inspections or are considering adding them to your service offerings, this session will provide valuable insight into one of the industry's most underutilized business opportunities—and the experience required to truly see what others miss.