The $10,000,000 Marketing Mindset: How to Grow Beyond You
27 Jan 27
1:30 PM
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3:00 PM
Do you know what the primary growth constraint of your business is? From interviewing over 100 of the industries leading entrepreneurs, we’ve identified the primary growth constraint for landscapers and the best of the best, say it’s themselves. Join Rob Murray, Co-founder & CEO of Intrigue and lead generation partner for almost 200 landscape clients, as he breaks down the three core pillars of a $10M marketing mindset. We will explore why your business must serve the customer above all else and how to stop treating marketing as an expense and start treating it as a revenue-generating investment. Key Takeaways: Marathon vs. Sprint: Understand why sustainable growth requires "strategic patience" and a 3-5 year vision rather than a search for instant gratification. Measurement is Mastery: Learn why you cannot grow what you cannot measure. We will dive into the benchmarks that actually matter—like Cost Per Qualified Lead (CPQL) and Sales Value—and how to use attribution tracking to optimize your campaigns. Learn how to track every lead and how to see what turns into dollars. The Addiction vs. The Cure: Discover why relying solely on Google Ads can lead to a dependency cycle of escalating spend, and why SEO is the long-term "cure" for sustainable, healthy profit. Serving the A-Client: Identify what your customers actually want to know, from pricing transparency to responsive follow-ups, and how the "5-minute rule" can increase your lead qualification odds by 400%. Stop guessing and start scaling. This session provides the blueprint to install a professional reporting infrastructure and a streamlined sales system that will carry your business through the next decade.