From Nice-to-Have to Must-Have: Winning the Pool Heater Conversation
28 Jan 27
8:30 AM
-
10:00 AM
Selling a pool heater isn't about selling equipment—it's about helping customers extend their season, maximize enjoyment of their investment, and create the pool experience they envisioned. In this session, we'll explore practical, real-world sales conversations that help builders and service professionals identify opportunities, simplify the message, and confidently recommend heaters as part of a complete pool solution. Topics include: Recognizing opportunities to introduce a heater into pool and renovation projects The "Hot Water Effect", how heated water transforms the customer experience Practical talking points that resonate with homeowners Addressing common concerns, including operating costs, efficiency, and return on investment Leveraging social media and customer success stories to reinforce your message beyond the jobsite Attendees will leave with actionable sales strategies, proven conversation starters, and the confidence to increase heater attachment rates while delivering greater value to their customers.