AGA PDT 2019

W114 - Design Thinking as a Transformation Tool (Room Strand 13)

24 Jul 19
1:00 PM - 1:50 PM

Tracks: FOS: FINT (Finance-Technical)

Business process re-engineering (BPR) has been utilized for more than 25 years with mixed results. Design Thinking, or "Service Design,” engages an organization's leadership and staff to co-create processes to improve customer service. This session will explore if design thinking can succeed where BPR has not.