WINDPOWER Conference & Exhibition 2019

Power of Storytelling Through Video to Change the Conversation and Inspire (Room Collaboration Station)

22 May 19
1:15 PM - 2:30 PM

Tracks: Public Relations/Public Acceptance

Speaker(s): David Rochkind, Creative Director, Ground Media; Colin Delany, Speaker, ePolitics; Daniel Turner, Producer, Ground Media; Cat Strumlauf, Manager, Apex Clean Energy Inc.

Moderator(s): Greg Alvarez, Deputy Director, External Communications I Public Affairs, American Wind Energy Assn;

Video storytelling is as an effective tool to explain wind energy’s benefits to target audiences. Hear from wind organizations, and the filmmakers who work with them, as they walk through best practices for video storytelling and video distribution strategies. We will present specific case studies from successful video projects and break down some of the production elements within them, along with a look at what worked and what didn’t. During this collaborative panel, there will be a particular focus on best first steps for an organization undertaking a video project. Audience members will be able to talk with panelists about potential video storytelling approaches and how to get your project off the ground. Join us to learn how visual storytelling can be used to inspire, create new champions or change a conversation.