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Increasing Your Competitive Advantage by Communicating a Stronger Philosophy/Positioning Within Your Markets
(
Room
100
)
07 Sep 19
9:00 AM
-
10:00 AM
Tracks:
Education and Non-Profit
Speaker(s):
Keren Bogaczyk-Smith Has a Really Long Name
Developed for owners, experienced aftermarket sales professionals, and the sales managers who lead them, this advanced sales program will offer ideas about how to better answer a customer or prospect asking you “Why based on all the competitive alternatives available to me do I want to buy from you?” This one hour program will also discuss how you are not in a price driven market as well as the five tests you can use to evaluate and improve your communication of your value and uniqueness.
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