Leveraging Window Attachment Certification: Adding Value and Driving Sales
(Room 301)
15 Oct 18
2:30 PM
-
3:20 PM
Tracks:
Campfire: Advanced Textiles, Pre-Expo Conference: Shade and Weather Protection, Special Sessions
A newly-launched window attachment certification and labeling program from the Attachments Energy Rating Council (AERC) offers attachment and fabric manufacturers and retailers an opportunity to emphasize high-value and high-margin efficient products. In 2018, AERC introduced a residential energy rating program for roller shades, cellular shades, storm windows, blinds, solar screens, and pleated shades, with plans to add more product types (e.g. awnings) and a commercial program. Session attendees will be able to: 1. Explain the AERC certification program, including the role of attachment and fabric manufacturers and retailers. 2. Describe to customers the value-add of AERC certified products, including reliable performance data, energy benefits, and utility incentive program opportunities. 3. Evaluate the opportunity to gain a competitive edge, differentiate products, and increase sales through participation in the AERC certification program. 4. Engage with AERC to participate in the certification program and influence future certification program development.