Inspiring Creative and Innovative Product Design and Development Ideas
(Room 302)
15 Oct 18
4:40 PM
-
5:30 PM
Tracks:
Classroom Education, Pre-Expo Conference: Specialty Fabrics
Innovation is the cornerstone of American ingenuity and success. This presentation will focus on the process of design thinking and the new idea of "Disruptional Mapping" to expand your companies need for an elevated competative advantages through innovative thinking. This educational session will show how to push your creative process into spaces you never considered. Hear inspiring case studies and learn a unique creative process that can lead to "New Better, not New Different" product and material solutions from brands like Nike, Apple, and Trek Bicycle. Matthew A. Rhoades (MBA), former Global Creative Director at Nike, current DeTao Master in Shanghai, and the Founder / Chief Creative at MatteLab in Portland, Oregon will inspire you to break out of the norm and take calculated risks to create truly innovative and creative product and business models.