IFAI Expo 2018

Sessions Speakers Exhibitors Products Floor Plan Buzz

Sharpen Your Competitive Edge (Room Booth 1755)

16 Oct 18
2:30 PM - 3:00 PM

Tracks: Campfire: Shade and Weather Protection, Market Segment Open Meeting

Do you know why your clients love working with you? What REALLY brings them back to your business? Makes them refer their colleagues? Whether you're trying to stand out in a crowded market or trying to capture more business from your already loyal clients, sharpening your competitive edge is the key to sustainable growth. We will explore key considerations which will allow attendees to: 1. Evaluate the baseline of your competitive edge. 2. Explore the most significant place to look for your authentic advantage. 3. Reimagine what truly makes you unique.