International Fastener Expo 2018

Ecommerce Essentials: Need-To-Knows For Distributors to Launch and Grow their own high powered Ecommerce Channel (Room Show Floor, Sessions Corner)

Your customers expect Ecommerce from you.  However, in the fastener supply market, the adoption of Ecommerce has been remarkably slow.  In this takeaway-filled workshop with seasoned Ecommerce industry experts, you will discover the keys to launching and building your own digital selling capabilities.  Attendees will walk away with knowledge on how to align the organization, the foundational elements for Ecommerce success, how to pick a software platform, using a customer centric approach, and steps to rolling out digital selling.  B2B Ecommerce expert Brian Beck will dive into important questions from fastener distributors, and then he will facilitate a dynamic discussion with digital veterans Brandi Bertoia and Rob Reynolds from InxSQL, Nelson Valderrama from Intuilize, and Jay Foulkrod from Zilliant.