Thinking Outside the Box with Tank Monitors
(Room Empire)
21 May 19
8:15 AM
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9:30 AM
Tank monitors originally were an ideal solution for customers on automatic delivery, giving marketers the ability to receive real-time information on the status of customers’ tanks. However, 20-80% of a marketer’s customers are will-call customers, not on automatic delivery. Many of these will-calls are long-time, loyal customers – they just like the “independence” of being on will-call delivery. In this session, you’ll learn that tank monitors can be great for this customer segment as well. By giving customers precise information on the status of their own tanks, they can call in to your office in a more timely manner rather than wait until the last minute. It’s a nice added-value feature that you can offer that makes them feel they’re in better control over their deliveries, and can improve customer loyalty. Plus you can even monitor if they’re getting deliveries from competitors.