Eastern Energy Expo 2019

Understanding the Digital Marketing Journey: Prospect to Loyal Customer (Room Magnolia)

Is your company keeping up with the constantly changing "rules" of the internet? The digital marketing game has changed significantly over recent years and connecting with your customers has become a full-time task.

This presentation will examine digital marketing for both acquisition and retention while exploring the challenges of marketing to both millennials and baby boomers.

- How consumers search and evaluate businesses like yours

- How to create a meaningful user experience

- How to leverage the customer data you already have.

This must-see program will show you tools and tactics to capture new business and satisfy your long-term customers.