FBMW 2019

Seeing Red: New Strategies for Chronic, Acute & Preemptive Sensitivities (Room 46)

Traditional sensitive skin care is often one-note – formulas that calm, but do nothing else. Learn about the next generation of formulas for visible, invisible and sensory sensitivities that are incredibly calming, while actively advocating for a stronger barrier. You’ll learn how sensitive skin care can also be high-performance – targeting Chronic Sensitivities (a classic sensitive skin), Acute Sensitivities (event-based redness), and Preemptive Sensitivities (preventative care for younger clients who want to maintain a strong barrier).