No issue is driving the design of healthcare environments more than patient experience. With more choice than ever in where they receive care, patients are seeking an elevated experience that answers evolving consumer expectations. In response, healthcare organizations are increasingly turning to hospitality for solutions. This reality puts designers in the driver’s seat when it comes to rethinking not just the healthcare physical environment but everything from operations to technology, to deliver an exceptional experience. The goal is to keep patients engaged and loyal from their very first contact with a provider, and the result is a huge opportunity for healthcare and hospitality designers alike. Hear from this expert panel who’s had success integrating hospitality solutions into healthcare on how to do so effectively, the role designers play in improving experience, and what challenges and opportunities remain.