Coming soon to a consumer-electronics-fueled broadcast market near you: ATSC 3.0, a feature-enhanced technical spec that provides future-features to broadcast content - such as High Dynamic Range video, immersive audio and interactivity - potentially integrating content via broadband IP connectivity. "There's at lot to it, and it's an interesting, and potentially, mutually beneficial consumer offering", says Kevn Leddy, SVP Technology Planning and Application, Charter, and Medeleine Noland, Chair if ATSC TG2. Meanwhile, within Cox's service footprint, some early ATSC 3.0 findings will be revealed by Steve Watkins.