12:30 p.m. - 1:00 p.m.: How to Create Content That Really Works
* Micaela Birmingham, Head of Studio, Scary Mommy
1:00 p.m. - 1:30 p.m.: PR & Social Media Panel: How to Create an Effective Influencer Program
Join experts in PR, marketing and social media to discuss best practices to reach expecting and new parents through social media and influencer programs during this informative and engaging lunch panel. Hear from the following experts:
* Kelly Voelker, Moderator, Director of Marketing & Communications, JPMA * Kara Hamstra, Director, PR; Consumer Products, Sikich LLC * Ria Calong-Russo, Vice President of Marketing, MAM USA * Natalie Diaz, Founder & CEO, Twiniversity