Storytelling is a universal, timeless language that provides a powerful connection between individuals. From the earliest cave paintings to today’s immersive themed experiences, humans have utilized design to bring stories to life. This session will examine the different techniques of how story is woven into design. Through case studies, the speakers will share the IP creation, the necessary steps required to the story development as well as the IP protection strategy.
Speakers:
Wendi Teoh, Show Producer – APEX Parks and Entertainment Services Ltd
Cecil Magpuri, President/Chief Creative Officer – Falcon’s Creative Group